More than ever, the decade ahead is one of reinvention. As we face existential crises of climate and inequality, waves of disruptive innovations are maturing and diffusing across society. Venture, long the front-edge of applied innovation, now finds itself involved in bringing forward a more just, sustainable, and resilient future.
The trend toward addressing these challenges through venture is not an act of altruism but rather a reflection of a shift in what we value most for the decade ahead. Increasingly, what we value are solutions to the collective threats we face and the opportunity to create a radically different future.
It is not rocket science, but there is nuance in understanding these new values and the ways of creating it. It is what has given rise to interest in sustainability, impact, and ESG in venture. And while there is growing practice to draw from across the fields of impact management and social innovation, many of these practices don't yet fit with venture.
We've created Venture Better as a collective for those that want to get better at creating new value, and achieve better outcomes for everyone. If that sounds like you, we hope you'll join us.